Q2 2024 Round-Up: Top Android Drawing & Coloring Apps in the US

In the second quarter of 2024, the Android platform showcased the performance of its top drawing and coloring apps. Data from Sensor Tower reveals trends in downloads, revenue, and active users for these creative outlets.

Happy Color®: Coloring Book experienced fluctuating revenue, peaking at $28M in early May and late May but dipping to $7M in late April. Downloads also saw a decline from 79.6K in the first week of April to 43.3K by early June. Weekly active users decreased from 610K to 540K over the quarter.

For Phone Case DIY, revenue remained relatively stable, ranging between $15M and $29M. Downloads hit a high of 78.7K in late June, while weekly active users saw an impressive increase from 204K in early April to 265K by the end of June.

Coloring & Learn maintained a steady revenue stream, with slight fluctuations around the $50M mark. Downloads peaked at 66.9K mid-April before dropping to 33.2K by late June. Active users peaked at 814K mid-April and settled at 705K by quarter's end.

Color ASMR: Painting Book recorded no revenue but saw downloads fluctuate, with a high of 55.7K in late April. The app's weekly active users peaked at 793K also in late April, before decreasing to 673K by the end of June.

Color Fan - Color By Number showed significant revenue variation, starting at $395M in the first week of April and then oscillating to close the quarter at $294M. Downloads saw a sharp drop from 63.2K in early April to 13.4K in mid-April, then gradually increased to 41.7K by late June. Weekly active users started at 523K and rose to 514K, indicating a resilient user base.

For more insights into the app market performance, Sensor Tower's comprehensive data provides a closer look at these trends.